Virgin Voyages to Building it's 'Sonic Identity', Feature Record Shop, Private Karaoke Lounge, and Curated Musical Performances on First Ship

Virgin Voyages has been teasing out the many things that will set them apart from traditional cruise lines and their latest announcement is no different (though it's not quite tattoo parlor on a ship different). Today they've announced that their first ship, Scarlet Lady, will feature an onboard record shop called Virgin Vinyl, a private gaming and karaoke lounge called The Groupie, and curated music and performances by up-and-comers as well as industry trendsetters.
Today Virgin Voyages allowed previously deposited guests to start booking passage on Scarlet Lady, the lines first ship. As we've anticipated, the experiences Virgin has been promising look to come at a premium set of prices, though it's important to consider what is included. Interestingly, there are still some big unknowns, including stops on itineraries marked, "Secret Location"...

Virgin Voyages has announced more details about their first ship, Scarlet Lady, and this time, it’s all about dining. Guests, err, “sailors” on the adults-only line will have over 20 choices when it comes to picking a place to eat, and there’s something you probably won’t guess about many of these spots. Like some lite-luxury and luxury lines, Virgin Voyages has opted to forgo the practice of specialty dining venues coming at an up-charge, and instead, will be including all dining within the cruise fare. That means all the interesting things we discuss below are included in your cruise fare...
What do you enjoy while cruising? Sipping a fruity drink, exploring new places, getting a tattoo? The latter will soon be possible when Virgin Voyages’ Scarlet Lady sets sail…

Virgin Voyages has teased the world with their intriguing adults-only ships, 
Today Virgin Voyages, a new cruise line from Richard Branson's Virgin Group, cut steel on their first ship. The ceremony, which took place at the Fincantieri Shipyard in Genoa, Italy represents the brand "becoming real", as up to now the very real effort to create Virgin Voyages has been planning and marketing without the tease of an actual ship. Now, Hull 6287 (the name of the first Virgin Voyages ship... [click through for a video of the ceremony and more]